Where is the Beef?

           If you have been to MacDonald in India, you might have asked the same question - “Where is the beef?” You can not find beef or pork inside the giant hamburger. There are reasons why McDonald has built a primarily veggie-lover’s menu.

       "Culture is the shared knowledge and schemes created by a set of people for perceiving, interpreting, expressing, and responding to the social realities around them" (Lederach, 1995, p. 9). Therefore, “doing business on a global basis requires a good understanding of different cultures” (Hummel, 2009, para 1). 82 percent of Indian population practice Hinduism (Indian’s Religion and Philosophy, n.d., para 1). Believers do not kill any animal particulary cows and pigs. Therefore, McDonalds in India offer 100 percent vegetarian-burger (Petrun, 2009). As a result, the sale was increased.

Every international organization needs to have culture sensitivity because it highly affects the company’s growth. Consequently, McDonalds in India sell vegetarian-burger to have more customers.

References:

Hummel, D. L. (2009). Why culture is important in international business. Retrieved from http://www.internationalhrforum.com/2009/06/08/why-culture-is-important-in-international-business/

Lederach, J.P. (1995). Preparing for peace: Conflict transformation across cultures. Syracuse, NY: Syracuse University Press.

Petrun, E. (2009). Where is the beef? Retrieved from http://www.cbsnews.com/stories/2007/04/02/asia_letter/main2640540.shtml

Indian’s Religion and Philosophy. (n.d.). Retrieved from http://www.asianinfo.org/asianinfo/india/religion.htm